Revenue Operations
Revenue Operations (RevOps) is a strategic business methodology that aligns sales, marketing, and customer success teams around shared revenue goals by integrating processes, data, and technology. It focuses on breaking down departmental silos to create a unified revenue engine, optimizing the entire customer lifecycle from acquisition to retention. This approach aims to improve operational efficiency, data visibility, and revenue predictability across the organization.
Developers should learn RevOps when building or integrating systems for B2B/SaaS companies, as it requires understanding cross-functional workflows and data pipelines between CRM, marketing automation, and customer support platforms. It's particularly valuable for roles involving revenue technology stacks (like Salesforce, HubSpot, or custom solutions), where aligning technical implementations with business processes directly impacts revenue growth and customer experience.